Author: Sara Hayes

Here’s a pattern that plays out in a lot of growing companies. When there were twelve of you, IT was “whoever’s good with computers.” Somebody set up the Wi-Fi, somebody else bought a few laptops

Ask any parent in Abu Dhabi how they picked their child’s school and you’ll hear some version of the same story. Months of searching. A spreadsheet, sometimes colour-coded. Late-night scrolling through school Instagram accounts, a

Take a fish oil capsule out of the jar and roll it between your fingers. It’s shiny, a bit squishy, gone in one swallow. You’d never guess how much fuss goes into making one. Lena

Nobody walks into a warehouse and admires the columns. But every steel building leans on them, quite literally. Roof, floors, machinery, people: all of it travels down through those vertical members into the foundations. Get

Customers don’t care about your office hours. Somebody comparing services at 11 p.m., or stuck halfway through setup on a Sunday afternoon, wants help right then, not an auto-reply promising a response “within one to

Here’s a support bot that can’t see order status. A shopper types “where’s my package.” The bot replies with something cheerful and useless. The shopper emails the human team anyway, now properly annoyed. That’s worse

Remember buying tyres the old way? A Saturday morning gone, three shops in Al Quoz, three different quotes, and a guy in the back telling you your size “comes next week, inshallah.” These days you