Ask ChatGPT to recommend a vendor in your category. Then ask where it got its answer. The sources are rarely the company websites. They’re a roundup from two years ago, a Reddit thread, a review
Point your phone at a warehouse shelf, ask ChatGPT or Gemini what’s on it, and you’ll get a decent description. So why would a plant, warehouse or clinic still pay specialists to build a vision
Your team already knows how to answer product questions, prepare a useful brief and review a draft. The difficulty is making that expertise available without asking the same colleague—or rewriting the same prompt—every time. Custom